Estée Lauder(US:EL) Di Yi Cai Jing·2025-11-10 06:33Core Viewpoint - Estee Lauder Companies officially launched the 2025 Breast Cancer Awareness Campaign in Shanghai, emphasizing the importance of breast cancer prevention and treatment initiatives [1][4]. Group 1: Campaign Overview - The Breast Cancer Awareness Campaign is one of Estee Lauder's most representative corporate social responsibility projects, initiated in 1992 with the iconic pink ribbon designed by Evelyn Lauder and her friends [4]. - The campaign has raised over $144 million to support breast cancer research, education, screening, and treatment [4][9]. - In 2023, marking the 20th anniversary of the campaign in China, Estee Lauder announced a three-year partnership with the China Women's Development Foundation, committing to donate 10 million RMB to support the "Breast Health Care" project [4]. Group 2: Future Initiatives - In 2025, the campaign will continue to promote breast health awareness in a more sustainable and widespread manner, encouraging individuals to engage their friends and family in the cause [5]. - The campaign aims to create a "pink sky" of awareness and support for women's breast health [5]. Group 3: Collaboration and Impact - The China Women's Development Foundation plays a crucial role in promoting women's health and has reported positive social effects from the "Breast Health Care" project [7]. - Estee Lauder has appointed dancer Zhu Jiejing as the ambassador for the 2025 campaign, sharing her personal journey of battling breast cancer to inspire others [7]. Group 4: Long-term Commitment - The CEO of Estee Lauder Companies expressed the ongoing commitment to the fight against breast cancer, acknowledging the long road ahead while celebrating the achievements made so far [9].