Zhong Guo Jin Rong Xin Xi Wang·2025-11-10 06:49Core Viewpoint - The article highlights the efforts of China Life Insurance's Guangzhou branch in promoting financial insurance knowledge and enhancing the role of marketing agents through a unique party-building initiative, which aims to support high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area [1][2][3]. Group 1: Marketing Agent Party Building - Guangzhou Life has established a "six-in-one" work system for marketing agent party building, integrating daily volunteer services to benefit the community and ensuring effective implementation of party-building responsibilities [2][3]. - The company has conducted over 20 promotional events within two months of launching the "Red Heart Gathering" marketing agent party building initiative, engaging more than 270 marketing agent party members [2][3]. - The company has organized six specialized training sessions for marketing agent party members over the past three years, incorporating red education into various training programs [2][3]. Group 2: Service to the Community - Guangzhou Life has served over 10.82 million customers as of July 2025, with 670,300 claims processed and a total payout of 966 million yuan from January to July 2025 [3]. - The company has implemented the "Guangzhou Mama Love Plan," providing insurance coverage to over 2.56 million individuals over six years, and has been a key provider of long-term care insurance for 6.5 million people [3][4]. - Guangzhou Life has led the "Sui Sui Kang" commercial supplementary insurance project, providing coverage to over 18.28 million individuals in five years, recognized as an exemplary case in multi-level medical security [3]. Group 3: Focus on Elderly Financial Services - The company has launched the "Silver Age Health Action," focusing on personal pensions and various insurance products to meet diverse retirement and financial planning needs [4]. Group 4: Exemplary Leadership - Guangzhou Life emphasizes the role of marketing agent party members as exemplary leaders in business development, team building, compliance, risk management, customer service, and public image [5][6]. - Notable marketing agents like Zhou Yingcai and Yao Honghuan have been recognized for their contributions to consumer rights education and community service, respectively, showcasing the positive image of the company's party members [6].