“双十一”倒计时，记者探访深圳直播带货新业态

Core Insights - The upcoming "Double Eleven" shopping festival is reigniting competition in the e-commerce sector, with a new profession of live-streaming hosts emerging in traditional wholesale markets [1] Group 1: Water Bay Gold Market - The Water Bay Gold Market, China's largest gold jewelry wholesale base, is seeing a rise in live-streaming sales, particularly for gold-related products due to the continuous increase in international gold prices [2] - Live-streaming focuses on creative gold products like gold foil crafts and 5D gold, which are more affordable and suitable for impulse buying, with prices often only in the hundreds of yuan [2] - While investment gold purchases remain predominantly offline, live-streaming has significantly expanded the market for gold creative gifts [2] Group 2: Huaqiangbei Electronics Market - The Huaqiangbei Electronics Market is also experiencing a surge in live-streaming, particularly for entertainment electronics like karaoke equipment and gaming peripherals [3] - Live-streaming allows consumers nationwide to access products that are often cheaper offline, enhancing the visibility of Huaqiangbei as a value hub for electronics [3] - The presence of foreign buyers, such as those from India, highlights the market's competitive pricing and appeal for international procurement [3] Group 3: Nanyou Clothing Market - The Nanyou Clothing Market has developed a comprehensive live-streaming ecosystem, with a vertical integration from design to sales within old factory buildings [4] - Many clothing businesses operate primarily online, with one store reporting nearly 100% of sales coming from online channels [4] - The proximity of production facilities to live-streaming studios allows for rapid sales of high-end fashion items, significantly shortening the supply chain [4] Group 4: Transformation of Old Factories - The trend of transforming old factories into live-streaming bases is being replicated in various locations, with buildings illuminated at night for evening sales targeting post-work consumers [5] - This model of "old factory renovation + live-streaming industry" is gaining traction, indicating a shift in how traditional spaces are utilized for modern commerce [5] Group 5: Industry Analysis - The rapid growth of the live-streaming e-commerce sector in Shenzhen is attributed to its strong manufacturing base, robust supply chain, and an innovative entrepreneurial environment [6] - Events like "Double Eleven" are propelling live-streaming as a new growth point for Shenzhen's e-commerce economy, revitalizing traditional commerce [6]