越来越多鲁字号农产品被专门立法保护以促进发展 “致富果”纷纷穿上“法律保护衣”

Core Insights - The article discusses the legislative protection of "Zhanhua winter jujube" and other local agricultural products in Shandong province to promote their development and brand recognition [1][2] Group 1: Legislative Developments - The "Zhanhua winter jujube" brand has seen a sales increase of nearly 20%, approaching 30 million yuan, attributed to brand establishment and standardization efforts [1] - A proposal for the "Binzhou Winter Jujube Industry Development Promotion Regulations" was submitted to the Binzhou Municipal People's Congress in January 2024, leading to the initiation of legislative work [1] - The regulations were passed on June 24, 2025, and approved by the provincial legislature on July 31, 2025, providing a legal framework for the protection of the "Zhanhua winter jujube" brand [1][2] Group 2: Economic Impact - The new regulations are expected to enhance the standardized development of the winter jujube industry, providing a protective barrier for farmers and boosting their confidence [2] - The article highlights the broader trend of local specialties receiving legislative protection, contributing to the promotion of regional brands like "Good Products of Shandong" [2] - In Zaozhuang, the "Zaozhuang Pomegranate Industry Development Regulations" were approved on September 26, 2024, with implementation starting on December 1, 2024, facilitating investment and enhancing the pomegranate industry's value to 4.8 billion yuan [2]