金观平：加快推进内外贸一体化

Core Viewpoint - The acceleration of the integration of domestic and foreign trade in China is a strategic response to external shocks, aiming to build new development advantages and adapt to the changing landscape of international trade [1][2]. Group 1: Policy and Strategic Initiatives - The Central Political Bureau meeting emphasized strengthening financing support to promote the integration of domestic and foreign trade [1]. - The Ministry of Commerce is conducting the "Foreign Trade Quality Products China Tour" to create platforms for foreign trade enterprises to expand into domestic sales [1]. - The "Integration of Domestic and Foreign Trade" pilot program is expected to conclude by the end of the year, potentially forming demonstrative experiences [1]. Group 2: Challenges and Solutions - Foreign trade enterprises face challenges such as adapting to standard certifications, high channel construction costs, and the need to enhance brand influence [1]. - There is a need to address bottlenecks and shortcomings to facilitate smooth transitions between domestic and international markets for enterprises [1]. Group 3: Mechanisms and Market Development - Promoting the alignment of rules and mechanisms is essential for both foreign trade enterprises entering domestic markets and domestic enterprises seeking to expand internationally [2]. - Efforts should focus on enhancing standard alignment, eliminating barriers, and promoting mutual recognition of product inspections and quality certifications [2]. - Expanding sales channels is crucial, with initiatives such as regular export-to-domestic sales activities and dedicated e-commerce platforms for foreign trade products [2]. Group 4: Brand Development - Many foreign trade enterprises have relied on OEM production, lacking brand autonomy and facing low profit margins [2]. - There is a push for enterprises to develop their own brands, moving away from traditional reliance on contract manufacturing to enhance brand value and market influence [2]. - Diversified brand marketing strategies are encouraged to leverage brand power for expanding both domestic and international markets [2].