Core Insights - Princess Luna has been recognized as the "global sales leader in women's probiotics for five consecutive years," reflecting its strong market presence and understanding of Chinese women's health needs [1][2] Group 1: Market Position and Recognition - The brand received formal certification at the China International Import Expo, highlighting its product strength and the industry's acknowledgment of its commitment to research and consumer needs [2] - The brand's success is attributed to its global R&D system and the integration of local clinical data and user feedback, which drives product innovation and iteration [1] Group 2: Consumer Trends and Product Development - There is a shift in women's health care from "basic sanitation" to "long-term maintenance and regulation," indicating an evolution in consumer preferences [1] - The brand's leadership has contributed to the growth of the women's probiotic market and has expanded the "probiotic+" trend into related categories such as sanitary napkins and care liquids, promoting a more segmented and scientific approach to women's health [1]
进博授牌!德国月神斩获女性益生菌连续5年全球销量第一
Jiang Nan Shi Bao·2025-11-10 07:38