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直通进博会 | 进博会上外资企业“共话”中国机遇
Xin Hua Cai Jing·2025-11-10 07:57

Core Insights - The China International Import Expo (CIIE) serves as a significant platform for foreign companies to showcase their products and strengthen their commitment to the Chinese market, reflecting a consensus among exhibitors that investing in China equates to investing in the future [1][4]. Group 1: Foreign Companies' Commitment - Foreign companies are increasingly expressing confidence in the Chinese market, with many planning to convert their participation in the expo into tangible investments and innovation efforts [4]. - Schneider Electric highlighted its commitment to the Chinese market by showcasing original products and signing agreements with partners across various industries, emphasizing the importance of the expo as a platform for collaboration [3][4]. - Amorepacific Group has been participating in the expo for eight consecutive years, successfully transitioning products from exhibition to market hits, demonstrating the expo's positive impact on brand visibility and sales [2][4]. Group 2: Product Launches and Innovations - The expo featured a variety of new products, including over 20 items making their debut in China from Amorepacific, showcasing the potential for foreign brands to tap into the Chinese consumer market [2]. - CP Axtra, a subsidiary of Charoen Pokphand Group, plans to open an official store on Tmall International by the end of the year, aiming to introduce more high-quality Thai products to Chinese consumers [2][5]. - The expo has facilitated the launch of innovative products, with Schneider Electric and other global brands leveraging the event to introduce new technologies and solutions tailored to the Chinese market [3][5]. Group 3: Market Potential and Strategic Plans - The Chinese market is viewed as a significant opportunity for global brands, with Tmall International's manager noting the vast consumer potential that has been realized over the past eight years through the expo [3]. - Companies like BORJOM and CP Axtra are focusing on developing products that cater to Chinese consumer preferences, indicating a strategic shift towards localization and digital transformation [4][5]. - The Ministry of Commerce highlighted that the CIIE has generated over $500 billion in transactions over its eight-year history, underscoring its role as a vital platform for international trade and investment [3].