Xin Lang Cai Jing·2025-11-10 07:59Core Insights - JD.com is pioneering a new business model with its "Jingxi Self-operated" approach, which integrates low prices from the supply side to the user side, creating a stable growth engine for the company [1][2][4] - The focus is on delivering quality assurance alongside low prices, particularly in lower-tier markets where consumers are sensitive to price authenticity [2][4] User Growth and Sales Performance - Over the past two years, 370 million users have purchased products from Jingxi Self-operated, with projections indicating an additional 150 million new users by 2025 [4][15] - Sales for this year have increased tenfold compared to last year, demonstrating significant market traction [4][15] Supply Chain and Quality Assurance - JD.com has restructured its supply chain to emphasize "quality-price ratio," directly connecting factories with logistics and after-sales services [2][5] - The company has established partnerships with over 40,000 factories across more than 260 industrial belts, creating 300,000 jobs [5][13] Strategic Upgrades - Jingxi Self-operated has introduced six major business upgrades aimed at enhancing product offerings, including "export to domestic sales" and "big brand same factory" initiatives [7][9] - These upgrades are designed to ensure a comprehensive supply chain and meet consumer expectations for quality and affordability [7][9] Market Positioning and Long-term Strategy - JD.com is not merely pursuing short-term profit margins but is focused on creating a sustainable model that balances interests among users, platforms, and merchants [5][6] - The company aims to extend its influence in lower-tier markets by providing reliable and affordable products, thereby enhancing the overall market ecosystem [15]