Jing Ji Guan Cha Wang·2025-11-10 08:31Core Insights - The 32nd China International Advertising Festival and the 34th Asian Advertising Conference focused on innovation and international cooperation in the advertising industry, with the theme "Intelligent Advertising New Chapter: China on Stage, Asia in Sync" [1] Group 1: AI and Information Equality - AI technology is driving the arrival of the "information equality" era, allowing ordinary users to access information more efficiently and equitably [1][4] - Weibo's self-developed Zhiwei model has created an AI application ecosystem tailored for its platform, featuring two core products: Weibo Zhisou and Comment Robert [1][3] - Weibo Zhisou has over 50 million monthly active users and an average daily usage of over 8 million, showcasing its effectiveness in capturing user needs and understanding emotions and contexts [1][3] Group 2: Brand Engagement and User Interaction - Comment Robert, an AI interactive account, has evolved to engage users in a unique manner, exemplified by its successful interaction during events like the European Cup, where it handled 3.36 million comment replies [1][2] - Brands like Tmall and OnePlus have utilized Comment Robert for large-scale user interactions during significant marketing events, demonstrating the potential for deep engagement [1][2] Group 3: Shifts in Brand Communication - The rise of information equality necessitates a shift in brand communication strategies on Weibo, moving from traditional advertising to more equal and interactive dialogues with users [4] - The increase in corporate executive presence on Weibo reflects the transition to a "post-social era," where executives are seen as credible sources of information [4] - Brands are encouraged to respect user experiences and emotions, fostering a more genuine and equal communication environment [4]