Zhong Guo Zhi Liang Xin Wen Wang·2025-11-10 09:01Core Insights - TheGreenParty and Lenle have officially launched on JD's instant delivery service, offering promotions such as a discount of 35 yuan on purchases over 99 yuan and interactive activities for gifts during the 11.11 shopping festival [1] - Both brands are under the Kalan Group, with TheGreenParty focusing on a variety of lifestyle products including beauty and personal care, while Lenle specializes in fashion accessories and daily care items [1] Group 1: Product Offerings - TheGreenParty has introduced a range of winter essentials, including a long solid color scarf, hand cream gift sets, lip balm, and a whitening sunscreen spray, catering to the increased demand for warmth and protection during winter [2] - Lenle offers seasonal products such as a multifunctional bear hat, stylish scarves, and various lip care items, addressing winter skin dryness and enhancing overall style [4] Group 2: Market Strategy - The joint entry of TheGreenParty and Lenle into JD's instant delivery service highlights the platform's ongoing expansion in the department store category, specifically targeting winter care and warmth needs [6] - Consumers can enjoy a convenient shopping experience with products delivered in as fast as 9 minutes, enhancing the appeal of instant shopping [6]