从“一个人赢”到“一群人赢”，直播电商激活玩具消费新生态

Core Insights - Douyin e-commerce is becoming a significant driver for interest-based product sales, successfully reaching millions of consumers and contributing to the recovery and expansion of the interest consumption market [1] Group 1: Company Performance - The founder of "Ming Chuang You Qu" reported that the company faced severe challenges due to product homogeneity and intense competition before joining Douyin, which marked a turning point for the business [2] - The company has achieved an annual sales volume of 1 million units, significantly improving its performance through a new sales model based on user demand [2] - Another plush toy company on Douyin has sold over 400,000 plush toys in just over a year, benefiting from the platform's unique advantages [3] Group 2: Platform Support - Douyin's "Xiao Er" team has played a crucial role in enhancing sales by providing proactive support and insights into market trends, which has led to significant sales achievements for brands [4] - The platform has enabled a positive cycle of brand exposure, engagement, and sales conversion, greatly enhancing brand influence for participating companies [4] Group 3: Industry Collaboration - The founder of "Ming Chuang You Qu" has initiated a model of helping other traditional businesses by conducting weekly live streams, which has led to substantial sales for those companies [6] - Douyin aims to continue supporting interest-based businesses through traffic allocation, policy incentives, and digital tools to foster a sustainable commercial ecosystem [6]