Jing Ji Wang·2025-11-10 09:31Core Insights - JD.com is enhancing the quality shopping experience during the 11.11 shopping festival, focusing on quality consumption rather than just promotions [1] - The company has established a quality assurance system in collaboration with various associations, covering categories such as pre-packaged food, down jackets, and more [1] Group 1: Quality Assurance Initiatives - JD.com has partnered with the China Commodity Code Center, the China Automatic Identification Technology Association, and the China Down Industry Association to create a comprehensive quality assurance system for various product categories [1] - The platform is introducing a digital labeling system for pre-packaged foods, allowing consumers to access detailed product information beyond physical labels, including manufacturer qualifications and quality certifications [7] - A "digital ID" system has been implemented for products like power banks and gas stoves, enabling consumers to view complete quality records by clicking on the "quality assurance" label [9] Group 2: AI and Consumer Support - An AI recommendation system has been introduced to help consumers select high-quality down jackets based on specific criteria such as fill power and warmth level [3] - JD.com collaborates with the China Down Industry Association to identify and label high-quality down products, providing consumers with additional assurance through the "China Down Association Recommended" mark [3][5] - The platform aims to educate consumers on product care and selection, enhancing their overall shopping experience [3]