战略步入“交付阶段”，大众汽车“在中国、创未来”——专访大众中国董事长兼CEO贝瑞德

Core Viewpoint - Volkswagen Group (China) emphasizes its commitment to the Chinese market, viewing it as a "gym" for strengthening its capabilities and adapting to local demands [1][12]. Group 1: Strategic Focus - Volkswagen Group has established a "localization blueprint" and is in the "delivery phase" of its strategy, aiming to launch new models that enhance consumer experience [3][6]. - The company plans to introduce 20 new energy models in China next year, with a total of approximately 30 models by 2027 and around 50 by 2030, including 30 fully electric vehicles [6][8]. Group 2: Technological Development - Volkswagen is developing a system-on-chip (SoC) specifically for Advanced Driver Assistance Systems (ADAS) to advance towards Level 3 autonomous driving [7]. - The China Electronic Architecture (CEA) is a core part of Volkswagen's localization strategy, developed in collaboration with local partners like XPeng Motors [7][9]. Group 3: Market Positioning - Volkswagen aims to maintain its position as the leading international car manufacturer in China, focusing on value rather than price competition [9][12]. - The company believes that future competition will center on the "value ratio," emphasizing quality and safety over aggressive market share acquisition [9][12]. Group 4: Local Integration - Volkswagen's strategy includes deep collaboration with local companies, enhancing its ability to respond to market changes and innovate [11][12]. - The development cycle for new models in China has been reduced to 24-30 months, improving efficiency and competitiveness in both the Chinese and European markets [11].