Core Insights - Beike (NYSE: BEKE; HKEX: 2423) reported a total transaction volume (GTV) of 736.7 billion RMB and net revenue of 23.1 billion RMB for Q3 2025, reflecting a year-on-year growth of 2.1% in net revenue, indicating stable overall business performance [1] - The share of net revenue from Beike's "non-real estate transaction business" increased to 45%, with both home decoration and rental services achieving profitability at the city level before allocating headquarters expenses [1] - Beike's Q3 financial metrics, including net revenue and adjusted net profit, exceeded consensus expectations according to Bloomberg data [1] Real Estate Transaction Sector - In the real estate transaction sector, the GTV for existing homes increased by 5.8% year-on-year, with the proportion of non-Lianjia existing home transactions rising, demonstrating healthy platform ecosystem development [1] - The new home business saw a GTV growth of approximately 11% year-on-year, reaching 196.3 billion RMB in Q3 [1] - Beike is piloting a "B+" product light operation model to further penetrate lower-tier cities, expanding future growth opportunities [1] Home Decoration and Rental Services - The home decoration and furnishing business generated net revenue of 4.3 billion RMB, with profit margin increasing to 32%, up by 0.8 percentage points year-on-year [2] - The rental service revenue reached 5.7 billion RMB in Q3, marking a year-on-year growth of 45.3%, with a profit margin of 8.7%, up by 4.3 percentage points year-on-year [2] - The company achieved city-level profitability in the rental business for the second consecutive quarter, driven by scale growth and operational efficiency improvements, including a reduction in operational labor cost ratio [2] Strategic Transformation - The industry is accelerating the exploration of new real estate models in the new market cycle, with Beike achieving stable operational results through diversified business layouts and strategic transformation [2]
贝壳第三季度净收入增长2.1%至231亿元，“非房业务”占比达45%