当工厂变成美学生态场 自然堂给出沉浸式体验新答案

Core Insights - The core idea of the news is the launch of the "Future Beauty City" by CHANDO Group, which integrates beauty industry innovation with cultural tourism, creating a unique consumer experience by showcasing the intelligent production process and scientific knowledge of cosmetics [1][2]. Group 1: Project Overview - The "Future Beauty City" features four major launches: a beauty city, a cosmetics science and art exhibition hall, a factory store, and new products, marking it as a key project in Shanghai's "first launch economy" strategy [1]. - The project has been selected as one of the "Top Ten Iconic Cultural Tourism Projects in Shanghai by 2025" and is built on a production base covering 161 acres with a total construction area of 127,000 square meters [1]. Group 2: Consumer Experience - Consumers can witness the intelligent production process and learn about skin science and cosmetic ingredients, enhancing their understanding and trust in the brand [1][3]. - The factory store allows consumers to see the automated production line through transparent glass, providing a closed-loop experience from production to purchase [6][7]. Group 3: Technological and Environmental Innovations - The production base features a "black light logistics" system with a digital twin for inventory management and a fully automated production line, showcasing the advanced level of "Made in China" [3]. - The project incorporates sustainability practices, including a solar power system generating 3.5 million kWh annually, meeting 80% of the base's electricity needs, and achieving a "zero waste" goal [4]. Group 4: Cultural and Community Engagement - The project aims to transform industrial resources into cultural experiences, allowing consumers to engage with the brand on a deeper emotional level [5][9]. - Special discounts for local residents reflect the company's strategy to enhance community interaction and stimulate local consumption, aligning with the characteristics of community retail [8].