（第八届进博会）进博会“银发经济”浪潮涌动

Core Insights - The "silver economy" is emerging as a central theme at the 8th China International Import Expo, highlighting the strategic focus of global companies on aging-related innovations and market opportunities [1][5] Demographic Trends - By the end of 2024, the elderly population aged 60 and above in China is projected to reach 310 million, accounting for 22% of the total population, with those aged 65 and above reaching 220 million, or 15.6% [1] Industry Innovations - IKEA has introduced six home living zones designed for the elderly, emphasizing inclusive design to enhance autonomy and safety, supported by insights from the "2025 Intergenerational Friendly Home Trend Report" [1] - Otis has launched the Gen3™ Comfort smart elevator, addressing the needs of elderly residents with larger buttons, spacious cabins, and enhanced safety features through the Otis ONE digital maintenance system [2] - Philips has developed the Anrui series, focusing on the physiological needs of the elderly, utilizing smart lighting and advanced sensors to monitor and alert for fall risks and abnormal behaviors [2] - Sony's AI fall detection device uses EVS chip technology to analyze skeletal movements rather than images, ensuring privacy while providing timely safety responses in sensitive areas [5] Market Opportunities - The consumption needs of the elderly are shifting from "survival" to "development" and "enjoyment," indicating a significant market potential [5] - L'Oréal has initiated the "New Age Beauty" forum, promoting a cultural shift towards redefining beauty in the context of longevity, emphasizing that aging should be viewed as an opportunity rather than a challenge [5] - Insights from industry leaders suggest that the new elderly demographic possesses economic power, time, and high expectations, representing a strategic market opportunity [5] Conclusion - The expo serves as a platform for innovative solutions in the "silver economy," demonstrating that this market extends beyond basic needs to encompass a wide range of lifestyle enhancements, integrating functionality with emotional well-being and social inclusivity [6]