Jing Ji Guan Cha Wang·2025-11-10 11:29Core Viewpoint - The article discusses the promotional activities for prescription drugs during the Double 11 shopping festival, highlighting the compliance concerns and regulatory challenges associated with these promotions [2][5][12]. Group 1: Promotional Activities - Major e-commerce platforms like JD.com, Alibaba, and Meituan have launched promotional campaigns that include discounts and subsidies for prescription drugs, with price reductions ranging from 10% to 20% [3][6]. - Specific examples include the price of the drug Retapamulin, which was reduced from 2,758 yuan to 1,999 yuan on JD.com, and from 3,034 yuan to 1,799.1 yuan on Alibaba [7][10]. - The promotional strategies include various forms such as "buy 300 yuan get 50 yuan off," "flash sales," and "lottery for free orders" [10][11]. Group 2: Regulatory Concerns - The promotion of prescription drugs may violate existing regulations, as certain promotional activities for prescription medications are explicitly prohibited [5][11]. - Legal experts indicate that the advertising of prescription drugs to the general public is restricted, and some promotional messages may constitute illegal advertising [5][13]. - The article raises concerns about the potential for misuse of prescription drugs due to the ease of obtaining prescriptions online, with reports of patients being able to acquire prescriptions without proper medical documentation [17][18]. Group 3: Market Trends - The demand for weight loss prescription drugs has surged, with sales of these medications increasing significantly during the Double 11 period, outpacing traditional consumer electronics like the iPhone 17 [6][10]. - The article notes that the drug Semaglutide has gained popularity, with its sales expected to surpass those of other leading weight loss medications [6][10]. - Platforms are also promoting "money-back guarantees" for weight loss drugs, which could further incentivize consumers to purchase these medications [15][16].