薛之谦创立的火锅店仅剩最后一家，明星开餐厅为何常常“红极一时”？

Core Insights - The involvement of celebrities in their restaurant ventures is minimal, often leaving operations to third-party teams [2][3] - The brand "Shangshangqian" hotpot, co-founded by celebrity Xue Zhiqian, will close its Guangzhou location on December 15 due to lease expiration, leaving only the Shanghai store operational [1] - At its peak, "Shangshangqian" had 8 direct stores and 20 franchise stores, with daily revenue reaching approximately 1.5 million yuan [1] Industry Analysis - Many celebrity-backed restaurant brands, including those by Zheng Kai, Huang Xiaoming, and Chen He, initially attract consumer attention but often fail to sustain long-term success [3] - The common issue among celebrity restaurant owners is a lack of operational expertise, leading to poor performance [3] - Third-party operators, while more professional in management, often prioritize profit over creative planning, resulting in many celebrity restaurants ultimately failing [3] Expert Opinions - Industry experts emphasize that while celebrities can drive initial traffic, successful restaurant management requires consistent quality in products, services, and operations [4] - Continuous operational excellence is essential for building a good reputation in the restaurant industry, beyond just short-term marketing strategies [4]