By one measure the bull market is 16 years old. Here's why investors face a ‘challenging decade' ahead.

Core Insights - Long-term supportive tailwinds for the industry are shifting, indicating potential changes in market dynamics and investment strategies [1] Group 1 - The MRB report highlights that certain macroeconomic factors that previously supported growth are now evolving, which may impact future performance [1] - Shifts in consumer behavior and demographic trends are identified as key areas that could influence industry growth trajectories [1] - The report suggests that companies may need to adapt their strategies to align with these changing tailwinds to maintain competitive advantages [1]