'Treat Yo Self' to Domino's® New Spicy Chicken Bacon Ranch Pizza

Core Insights - Domino's Pizza Inc. has introduced a new Specialty Pizza, the Spicy Chicken Bacon Ranch Pizza, available for $9.99 as part of the Mix and Match deal [1][2][3] Product Offering - The Spicy Chicken Bacon Ranch Pizza features grilled chicken breast, creamy ranch, smoked bacon, jalapenos, provolone, and 100% real mozzarella cheese, topped with buffalo sauce [1][3] - This new pizza joins an existing lineup of 10 Specialty Pizzas, including The People's Pizza-Deluxe and Philly Cheese Steak [3] Marketing Strategy - Domino's is collaborating with actress Retta from NBC's "Parks and Recreation" to promote the new pizza and the Mix and Match deal, using the catchphrase "Treat Yo Self" [2][4] - TV advertisements featuring Retta will begin airing in the coming weeks to encourage customers to indulge in Specialty Pizzas any day of the year [4] Company Overview - Founded in 1960, Domino's Pizza is the largest pizza company globally, with over 21,700 stores in more than 90 markets [6] - The company reported global retail sales exceeding $19.7 billion in the trailing four quarters ending September 7, 2025 [6] - In the U.S., over 85% of retail sales in 2024 were generated through digital channels, showcasing the company's innovative ordering platforms [6]