战略步入“交付阶段” 大众汽车“在中国、创未来”——专访大众中国董事长兼CEO贝瑞德

Core Insights - Volkswagen Group (China) emphasizes its commitment to the Chinese market, viewing it as a "gym" for strengthening its capabilities and competitiveness [1][6] - The company is in the "delivery phase" of its "In China, For China" strategy, focusing on launching new models and enhancing consumer experience [3][4] - Volkswagen plans to introduce 20 new energy models in China next year, with a long-term goal of 50 models by 2030, including 30 fully electric vehicles [3][4] Group 1: Strategic Focus - Volkswagen Group's global board members visited China to engage with the local market and experience new products firsthand, highlighting the importance of local insights [2][6] - The company has established its largest R&D center outside Germany in Hefei, collaborating with local partners to enhance its business model [2][4] - The "In China, For China" strategy has led to a complete business model overhaul, focusing on local development and partnerships with companies like XPeng and Horizon Robotics [2][4] Group 2: Technological Advancements - Volkswagen is developing a system-on-chip (SoC) specifically for Advanced Driver Assistance Systems (ADAS), aiming for Level 3 autonomous driving capabilities [4][5] - The China Electronic Architecture (CEA) is a key component of Volkswagen's localization strategy, developed in collaboration with XPeng [4][5] - The company plans to launch Level 2 driving assistance features by 2026 and aims for Level 3 and above by 2030, enhancing its technological edge in the market [5][6] Group 3: Market Positioning - Volkswagen aims to maintain its position as the leading international car manufacturer in China, focusing on value rather than price competition [3][5] - The company recognizes the rapid growth of the Chinese automotive market, with current sales around 24 million units expected to reach 28 million by 2030 [5][6] - Volkswagen's approach emphasizes quality and safety as primary goals, avoiding excessive price competition to ensure sustainable growth [5][6] Group 4: Local Integration and Innovation - Volkswagen's deep integration into the Chinese market has led to a significant reduction in vehicle development cycles, enhancing its global competitiveness [6][7] - The company collaborates with various local firms in battery technology, ADAS, and smart cockpit development, creating a responsive innovation ecosystem [6][7] - The "In China, For China" strategy not only supports local market commitments but also strengthens Volkswagen's global competitiveness [7][8]