Di Yi Cai Jing·2025-11-10 12:16Core Insights - Baidu has re-entered the AI glasses market with the launch of its AI Smart Glasses Pro, priced at 2299 yuan, marking its return after 11 years since its initial attempt with BaiduEye [2][3] - The new product offers features such as photography, AI translation, AI object recognition, AI reminders, and AI recording, but lacks display functionality, distinguishing it from "AI + AR" glasses [2][4] - The competitive landscape includes major players like Xiaomi, Huawei, and Alibaba, raising questions about Baidu's ability to stand out in the "hundred glasses war" [3][4] Product Features and Market Position - The AI Smart Glasses Pro's pricing exceeds that of competitors like Xiaomi and Huawei, as well as the basic model of Ray-Ban Meta priced at 299 USD [4] - The glasses are positioned as a systematic output of Baidu's AI ecosystem, leveraging its semantic understanding capabilities, search and mapping support, and years of accumulated voice interaction technology [4] - The product's market penetration may depend on improving distribution channels and enhancing online service experiences [4] Industry Trends - The "hundred glasses war" indicates a low entry barrier in the smart glasses industry, with rapid product replication possible due to mature supply chains [5] - IDC forecasts that by 2025, China's smart glasses market will reach an estimated shipment volume of 2.907 million units, with audio and audio photography glasses expected to see significant growth [4] - Despite the influx of products, challenges remain in AI integration, system connectivity, and user experience, suggesting that market growth will require time and development [5]