Mei Ri Jing Ji Xin Wen·2025-11-10 12:20Core Insights - The latest data from the China Automobile Dealers Association indicates that retail sales of passenger vehicles in October 2025 are approximately 2.242 million units, reflecting a year-on-year decrease of 0.8% and a month-on-month decrease of 0.1% [1] - Cumulatively, retail sales of passenger vehicles in China for the year amount to about 19.25 million units, showing a year-on-year growth of 7.9% [1] Retail and Wholesale Performance - In October, retail sales of passenger vehicles include 650,000 sedans, 85,000 MPVs, and 1.143 million SUVs, totaling 2.242 million units [2] - The wholesale figures for the same month show 600,000 sedans, 112,000 MPVs, and 1.646 million SUVs, totaling 2.268 million units [2] - Year-to-date, retail sales of passenger vehicles have reached 19.25 million units, up 7.9% compared to the same period last year [2] Market Dynamics - The automotive market in October did not meet previous expectations of a "hot" market, primarily due to the dominant role of replacement buyers and the impact of the Mid-Autumn Festival, which led many consumers to purchase vehicles before the holiday [4] - The tightening of "old-for-new" subsidy policies in certain regions has resulted in varied sales growth across different areas, contributing to the overall stagnation in October sales [4] Brand Performance - In October, domestic brands achieved retail sales of approximately 1.55 million units, a year-on-year increase of 4%, capturing a domestic retail market share of 68.7%, up 3 percentage points year-on-year [5] - Major domestic groups such as SAIC, Dongfeng, Changan, Chery, and BAIC saw a combined year-on-year sales growth of 17% in October, with notable increases from brands like Arcfox, Lantu, and Deep Blue [5] Export Growth - The export of automobiles from China remains robust, with October exports reaching 828,000 units, a year-on-year increase of 42%, and cumulative exports for the first ten months totaling approximately 6.51 million units, up 23% [6] - Specific brands like Geely and Great Wall Motors reported significant year-on-year sales growth of 35.5% and 24.1%, respectively, driven by strong export performance [6] New Energy Vehicle (NEV) Market - NEVs continue to be a key growth driver, with wholesale sales in October reaching approximately 1.621 million units, a year-on-year increase of 18.5% and a month-on-month increase of 8.5% [11] - In contrast, conventional fuel vehicle wholesale sales were 1.31 million units, showing a year-on-year decline of 3% [11] Market Penetration and Future Outlook - The penetration rate of NEVs in wholesale sales reached 55.3% in October, with domestic brands achieving a penetration rate of 70.1% [14] - The upcoming adjustment of the NEV purchase tax from full exemption to a 50% reduction starting January 1 is expected to increase consumer urgency for purchases, potentially boosting sales in the near term [14] - The automotive market is anticipated to see increased activity as rural consumers begin to purchase vehicles, particularly in the NEV and mid-to-low-end fuel vehicle segments [14]