薛之谦创立的火锅店，仅剩最后一家

Core Insights - The brand "Shangshangqian Hotpot," previously co-owned by celebrity Xue Zhiqian, will close its Guangzhou location on December 15 due to lease expiration, leaving only the Shanghai store operational [2] - At its peak, the Shangshangqian brand had 8 direct stores and 20 franchise stores, with daily revenue reaching approximately 1.5 million yuan in 2017 [2] Company Developments - Xue Zhiqian gradually distanced himself from the Shangshangqian brand, officially exiting the associated company in February 2019, with his father taking over [4] - The associated company, Shanghai Shangqian Catering Management Co., Ltd., was dissolved in September 2021 [4] Industry Trends - Many celebrity-backed restaurant brands, including those by Zheng Kai, Huang Xiaoming, Meng Fei, and Chen He, initially attract consumer attention but often face poor long-term performance due to a lack of operational expertise [4] - Analysts suggest that while celebrities can drive initial traffic, successful restaurant management requires sustained efforts in product quality, service, operations, and supply chain management [5]