Core Insights - Beike reported a total transaction volume (GTV) of 736.7 billion yuan in Q3 2025, with net revenue reaching 23.1 billion yuan, reflecting a year-on-year growth of 2.1% [1][2] - The company's non-real estate transaction revenue proportion increased to 45%, indicating a healthy development of its platform ecosystem [1] - Beike's net income and adjusted net profit exceeded consensus expectations, showcasing strong financial performance [1] Group 1: Real Estate Transactions - The existing home business GTV increased by 5.8% year-on-year, with a rising share of non-Lianjia existing home transactions [1] - New home business GTV grew approximately 11% year-on-year, reaching 196.3 billion yuan in Q3 [1] - Beike is piloting a "B+" product light operation model to expand its reach into lower-tier cities, aiming for future growth [1] Group 2: Home Decoration and Rental Services - The home decoration and furnishing business generated net revenue of 4.3 billion yuan, with a profit margin increase to 32%, up 0.8 percentage points year-on-year [2] - The rental service revenue reached 5.7 billion yuan in Q3, marking a year-on-year growth of 45.3% [2] - The rental business achieved a profit margin of 8.7% in Q3, up 4.3 percentage points year-on-year, following a break-even point in the previous quarter [2] Group 3: Strategic Transformation - The company is exploring new real estate models in the current market cycle, achieving stable operational results through diversified business layouts [2]
贝壳Q3净收入增长2.1%至231亿元，“非房业务”占比达45%