CPE源峰与汉堡王母公司RBI达成战略合作 为汉堡王中国增长注入全新动能

Core Insights - CPE Yuanfeng has announced a strategic partnership with Burger King, owned by Restaurant Brands International (RBI), to establish a joint venture named "Burger King China" aimed at expanding Burger King's presence in the Chinese market [1][3] - CPE Yuanfeng will inject an initial capital of $350 million into Burger King China to support restaurant expansion, marketing, menu innovation, and operational enhancements [1][2] - The joint venture will have a 20-year master development agreement granting exclusive rights to develop the Burger King brand in China, with CPE Yuanfeng holding approximately 83% and RBI retaining about 17% of the equity [1][2] Company Strategy - CPE Yuanfeng focuses on value creation and has a long-term commitment to the consumer services sector, having invested approximately 10 billion yuan in various leading companies [2] - The company aims to leverage its deep industry insights and extensive resource network to drive sustainable performance growth in its investments [2] - Post-investment, CPE Yuanfeng plans to empower Burger King China through product upgrades, brand marketing enhancements, store expansion, online channel restructuring, digital system development, and financial optimization [2] Market Potential - The partnership reflects confidence in Burger King's long-term growth potential in China, which is viewed as one of the most attractive markets for the brand globally [3] - The goal is to increase the number of Burger King stores in China from approximately 1,250 to over 4,000 by 2035, while achieving sustainable same-store sales growth [2] - The transaction is expected to be completed in the first quarter of 2026, subject to regulatory approval [3]