GNC中国总经理赵子强：以“全球科研+本土适配”深耕中国大健康市场

Core Insights - GNC is participating in the China International Import Expo for the fourth time, celebrating its 90th anniversary with a focus on showcasing comprehensive nutritional solutions for all life stages [1] - The company aims to resonate with China's "Healthy China" strategy by localizing innovations to meet the demand for high-quality health products [1][2] - GNC's recent performance in China has shown significant growth, with revenues increasing approximately 5 to 6 times over the past three years [2] Market Trends - There has been a notable shift in Chinese consumers from impulsive buying to rational consumption based on scientific needs [2] - GNC is adapting to this trend by moving away from one-size-fits-all products towards personalized nutrition solutions [2] - The company is focusing on specific consumer segments, such as high-pressure professionals and the elderly, to develop customized products [2][3] Product Strategy - GNC showcased seven core product categories at the expo, including comprehensive nutrition packs and heart health products, addressing diverse consumer needs from infants to the elderly [2] - The global launch of GNC Fish Oil Xtra at the expo highlights the company's commitment to innovation in the health supplement sector [2] Future Outlook - GNC anticipates that China will become the largest dietary fiber supplement market globally within the next 5 to 10 years, driven by differences in dietary habits compared to Western countries [3] - The company is implementing a "global research + local adaptation" strategy, focusing on foundational nutrition and high-potential product categories [3] - GNC plans to expand its product lines to cover all age groups and health scenarios, while optimizing its supply chain and e-commerce channels for better market penetration [3]