城记 | 进博会上看静安：不只做采购冠军，更做全球投资的“战略合伙人”

Core Insights - Shanghai Jing'an District continues to lead in procurement orders at the China International Import Expo (CIIE), showcasing its role as an international hub for innovation and business services [1][12] - Major multinational companies like L'Oréal are not only participating in the CIIE but are also establishing local partnerships to enhance innovation and market presence in China [2][4] - Jing'an has transformed from a traditional trade zone to a global city core, focusing on high-end services, technological consumption, and cultural appeal [12][13] Group 1: Investment and Business Development - Jing'an District has attracted 142 multinational company headquarters and over 6,100 foreign enterprises, maintaining the highest density of headquarters economy and global brand concentration in Shanghai [4] - The district's strategy includes building collaborative platforms to address core challenges from R&D to commercialization, enhancing the competitive edge of local enterprises [4][8] - During the CIIE, 14 companies from various sectors signed investment agreements, indicating a shift towards long-term partnerships and shared risks [4][8] Group 2: International Collaboration and Market Entry - Companies like Grin and CAPOLAVORO have successfully navigated the Chinese market with the support of Jing'an's incubation services, demonstrating the district's role in facilitating foreign brands' entry [5][8] - Jing'an's global service provider plan aims to connect domestic companies with international markets, offering a comprehensive infrastructure for cross-border operations [8][12] - The district's unique exhibition areas at the CIIE highlight its commitment to showcasing regional industrial competitiveness and cultural charm [9][12] Group 3: Future Development and Strategic Goals - Jing'an aims to enhance its internationalization, focusing on high-end elements and service-driven economic growth, while promoting innovation in fashion consumption and technology [12][13] - The district plans to optimize its business environment and improve service mechanisms to support enterprise development [12][13] - Jing'an positions itself as a strategic partner for global innovators and investors, emphasizing its collaborative ecosystem for shared growth [13]