Group 1 - CPE Yuanfeng has acquired approximately 83% of Burger King's China operations, injecting an initial capital of $350 million to support expansion and operational improvements [1][2] - The partnership aims to increase the number of Burger King outlets in China from around 1,250 to over 4,000 by 2035 [2] - The deal includes a 20-year master development agreement granting exclusive rights to develop the Burger King brand in China [1][2] Group 2 - CPE Yuanfeng is an asset management firm with significant experience in the chain consumer services sector, having invested over 10 billion yuan in more than 300 companies [1] - The trend of foreign brands selling stakes to local investors for deeper market penetration is becoming common, as seen with Starbucks and other fast-food chains [2][3] - The move reflects a broader strategy among foreign brands to localize operations and enhance competitiveness in the Chinese market [3]
汉堡王中国业务出售,CPE源峰3.5亿美元获得83%股权
Bei Jing Ri Bao Ke Hu Duan·2025-11-10 13:54