StackAdapt and iHeartMedia Bring Broadcast Radio to Programmatic Advertising

Core Insights - StackAdapt and iHeartMedia have formed a partnership to integrate iHeartMedia's audio inventory into the StackAdapt platform, allowing marketers to access broadcast radio alongside digital audio, podcasts, and streaming inventory in real-time [1][2] Group 1: Partnership Overview - The integration simplifies audio planning and activation, enabling advertisers to plan, forecast, buy, measure, and report on all audio channels within StackAdapt, thus eliminating manual processes [2] - This partnership allows advertisers to target iHeartMedia's broadcast inventory using first-party audience segments and behavioral data, creating a unified audio strategy [4][6] Group 2: Market Reach and Impact - iHeartMedia's broadcast radio stations reach 278 million ad-supported listeners monthly, providing brands access to diverse audiences across the country [4] - The collaboration is particularly beneficial for political advertisers seeking to reach voters effectively during the 2026 election cycle by combining the reach of AM/FM broadcast with programmatic precision [5] Group 3: Industry Trends - The partnership reflects a resurgence in local and community-driven content, with AM/FM radio holding 64% of all daily ad-supported audio listening, driven by strong local programming [6] - The integration positions StackAdapt as a leader in audio advertising, having been ranked the 1 Audio Advertising Platform on G2 in 2025, indicating a growing demand for unified, data-driven audio solutions [3]