Feng Huang Wang Cai Jing·2025-11-10 14:03Core Viewpoint - The rise of the "milk skin candy hawthorn" trend has transformed a traditional street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][32]. Group 1: Market Trends - The "milk skin candy hawthorn" combines traditional hawthorn with innovative milk skin, appealing to the "check-in DNA" of young consumers [7][8]. - The popularity of this snack has led to long queues, with some consumers waiting over two hours to purchase it [10][17]. - Prices for this trendy snack have surged, with typical prices ranging from 20-30 yuan, and reaching up to 98 yuan in major cities like Shanghai and Shenzhen [24]. Group 2: Supply Chain and Pricing - The price of milk skin has experienced significant fluctuations, doubling from around 10 yuan to 20 yuan within a week due to high demand [32]. - Many companies are struggling to meet the supply, with reports of milk skin being sold out shortly after being made available [21]. - The stock prices of related companies, such as San Yuan and Zhuang Yuan, have surged, with some stocks hitting the daily limit [33]. Group 3: Company Performance - Despite the short-term stock price increases, the long-term fundamentals of several companies remain concerning, with many reporting revenue declines [33]. - For instance, Yili's revenue grew only 1.17% in the first three quarters, while other companies like San Yuan and Tianrun Dairy reported significant revenue drops [34]. - San Yuan's revenue decreased by over 10%, and the company has seen a substantial reduction in its distributor network [36]. Group 4: Health Concerns - The surge in popularity of milk skin candy hawthorn has led to health concerns among consumers, with reports of excessive sugar intake causing skin issues [41][42]. - Experts suggest moderation in consumption, especially for those with health conditions, highlighting the need for a balanced approach to trendy foods [42].