专访正大集团扬纲：“引进”全球美味，“走出”中国香

Core Insights - The China International Import Expo (CIIE) serves as a significant platform for companies to connect with global resources and showcase their value in the supply chain [1] - Charoen Pokphand Group (CP Group) emphasizes its commitment to the Chinese market by presenting a variety of products and innovative concepts at the expo [1][2] Group 1: Product Offerings - CP Group introduced a special "Thai Treasures" section at the expo, featuring popular Thai flavors and products, including the world's largest Thai shrimp, which is cultivated using Pacific probiotics [2] - The company showcased a series of local delicacies from various Chinese regions, such as Sichuan dan dan noodles and Shaanxi biangbiang noodles, to cater to local consumer tastes [2] Group 2: Health and Safety Initiatives - The "No Antibiotics Health Table" series is a key highlight, offering safer and healthier food options, including eggs, chicken, pork, and processed products [3] - CP Group aims to elevate food safety standards in the industry, supported by a comprehensive technology-driven supply chain that includes IoT monitoring and automated production lines [3] Group 3: Market Engagement and Partnerships - The expo has evolved into a platform for communication and collaboration, allowing CP Group to engage with retailers and potential partners, enhancing its market presence [4] - CP Group has established a robust retail network in Southeast Asia, holding approximately 70% of the Thai retail market share through various channels, including 7-11 and Lotus's [4][6] Group 4: Future Investment Plans - CP Group has invested over 120 billion yuan in China over the past 46 years and plans to continue its investment strategy, reflecting strong confidence in the Chinese market's potential [6]