市场监管总局提示电商平台：“双十一”促销要重点把控直播商品质量

Core Points - The article emphasizes the importance of maintaining order during the "Double Eleven" online shopping festival, with the Market Regulation Administration issuing compliance guidelines to major e-commerce platforms [1][2] - Key areas of focus include ensuring product quality during live broadcasts, prohibiting the sale of counterfeit and restricted goods, and ensuring that live content matches the products sold [1] - E-commerce platforms are required to adhere to relevant laws and regulations, verify the authenticity of seller information, and manage algorithms in a compliant manner [1] Group 1 - The Market Regulation Administration has issued compliance reminders to e-commerce platforms for the "Double Eleven" shopping festival [1] - Platforms must ensure that promotional rules are clear and transparent, detailing conditions for discounts, coupons, and returns [1] - There is a strict prohibition against practices such as "choose one" and "big data price discrimination" [1] Group 2 - E-commerce platforms are required to respect merchants' rights and must not impose unreasonable restrictions on pricing or conditions [1] - The guidelines mandate regular verification and updating of seller qualifications and product information [1] - Consumers are encouraged to be rational in their spending and to report any illegal activities to the market regulation authorities [2]