Mei Ri Jing Ji Xin Wen·2025-11-10 15:08Core Insights - The 2025 Double Eleven shopping festival is experiencing a significant shift in consumer expectations, moving from a focus on low prices to a demand for transparency and sincerity in shopping experiences [1][6][13] - A survey revealed that 64.2% of consumers prioritize platforms that avoid deceptive practices, indicating a collective consensus against "backstabbing" tactics [3][10] - JD.com emerged as the preferred platform for over 70% of consumers, recognized for its stable experience and transparent pricing strategies [16][25] Consumer Satisfaction Factors - The most critical factor influencing consumer satisfaction during Double Eleven is the desire for platforms to be straightforward and not deceptive, with 64.2% of respondents highlighting this as paramount [3][6] - Consumers are increasingly valuing a "certainty experience," with 43.2% favoring immediate delivery and stable arrival times, and 43.0% preferring straightforward pricing without complex discounts [2][14] - The shopping process has shifted towards a more relaxed pace, with 46.1% of consumers appreciating longer event durations that allow for thoughtful purchasing decisions [1][8] Changes in Consumer Behavior - There is a notable shift in consumer behavior towards more deliberate purchasing, with 29.2% preferring to take their time to compare products rather than rush for limited-time offers [8][10] - Essential daily necessities, such as fast-moving consumer goods (50.5%) and fresh food (46.7%), dominate purchasing choices, while luxury items see a decline in interest [9][10] - Consumers are increasingly seeking a straightforward shopping experience, desiring clarity in pricing and product information, with 37.4% emphasizing the need for fair pricing mechanisms [14][15] Service Expectations - Service quality has become a critical differentiator, with 57.1% of consumers valuing stable logistics and timely delivery as essential components of their shopping experience [21][24] - JD.com has been recognized for its superior service, with 78.1% of consumers rating it highly for overall service experience, including customer support and delivery reliability [25][22] - The demand for transparency in service rules and product information is evident, with 36.1% of consumers prioritizing clear communication regarding promotions and discounts [15][24] Emotional Value and AI Integration - Emotional value is becoming a significant driver of consumer behavior, with 15.3% of consumers seeking products that provide warmth or happiness, and 17.7% feeling pride in supporting domestic brands [28][29] - AI technology is increasingly integrated into the shopping process, although only 23.8% of consumers find AI recommendations consistently helpful, indicating room for improvement in this area [26][28] - The trend towards service-oriented consumption is evident, with 27.1% of consumers utilizing platforms for home services, reflecting a shift in consumer values towards convenience and professional solutions [32][30]