Venmo launches cash back rewards program for debit cards

Core Insights - Venmo has launched a new rewards program called Venmo Stash, which offers cashback incentives to users who transact with their favorite brands and engage with Venmo's products, with cashback rewards reaching up to 5% [1][6] Group 1: Program Details - The Venmo Stash program allows customers to earn 1% cashback when spending their Venmo balance, increasing to 2% with auto reloads, and up to 5% with monthly Direct Deposits [6] - Unlike traditional cashback programs that categorize spending, Venmo's program requires users to select from curated bundles of brands, such as McDonald's and Amazon [7] - The program aims to keep users engaged within the Venmo ecosystem by incentivizing continued use of its services [1][3] Group 2: Market Context - The program targets younger consumers, particularly Gen Z, who show a preference for debit cards over credit cards, with only 39% of Gen Z frequently using credit cards compared to 51% of older generations [2] - Payment providers and retailers are adapting to this trend by offering more debit rewards and alternative payment options like "buy now, pay later" services [3] - Venmo's cashback program competes with similar offerings from rivals like Cash App, which also provides cashback incentives for its debit card users [4] Group 3: Future Expansion - Venmo plans to expand the Stash program in the following year to include rewards for payments made at merchants within its nationwide network [8]