热搜！刘嘉玲喊话淘宝欺骗消费者，最新进展→

Core Viewpoint - The incident involving Liu Jialing accusing Taobao of consumer deception has gained significant attention on social media, highlighting potential issues of brand representation and consumer trust in e-commerce platforms [2][3]. Group 1: Incident Overview - On November 10, Liu Jialing posted screenshots on social media, calling out Taobao and Tmall for serious infringement and consumer deception related to a product sold by "ENCARE Overseas Flagship Store" [2]. - The product in question, "New Zealand ENCARE Ear Cow Immunoglobulin," featured a promotional image of actor Tony Leung, but the product details did not clarify his endorsement [2][3]. - Following Liu's post, the promotional image was removed from the store's homepage by 3 PM on the same day, indicating a swift response to the allegations [3]. Group 2: Company Response - A customer service representative from the store claimed that they had sponsorship rights related to a program featuring Tony Leung and were in communication with the program's team to resolve any misunderstandings [3]. - By 5 PM, the store was no longer searchable on Taobao, and the customer service indicated that the matter had been escalated to the brand for further handling [3]. - Taobao's consumer service stated that consumers could report suspected infringement cases directly through the platform for verification and action [3].