Mei Ri Jing Ji Xin Wen·2025-11-10 16:19Core Insights - CPE Yuanfeng announced a strategic partnership with Burger King to establish a joint venture named "Burger King China" with an initial investment of $350 million to support expansion and operations [1] - The goal is to increase the number of Burger King outlets in China from approximately 1,250 to over 4,000 by 2035, aiming for sustainable same-store growth [2] - The transaction is expected to be completed in Q1 2026, subject to regulatory approval [4] Company Overview - CPE Yuanfeng, founded in 2008, is an asset management firm managing over 100 billion yuan, focusing on the consumer services sector with investments in various well-known companies [6] - Restaurant Brands International (RBI), which owns Burger King, is one of the largest fast-food service groups globally, with over $45 billion in system sales and more than 32,000 restaurants in over 120 countries [4] - RBI has invested over $100 million in Burger King China since acquiring full control in February 2025, accelerating localization efforts with experienced executives joining the management team [4][6] Market Context - As of now, Burger King China operates around 1,300 stores, serving nearly 150 million customers annually, but has closed over 170 restaurants since the end of 2024 [6] - The partnership comes at a time when other major players in the food and beverage industry, such as Starbucks, are also restructuring their operations in China, indicating a trend of strategic partnerships and investments in the market [6]