DRYWORLD Partners with EPIC as Official Apparel Supplier for the World's Premier Amateur Pickleball Championship

Core Insights - DRYWORLD Brands Inc. has formed a multi-year partnership with EPIC, becoming the Official Fashion, Technical, and Apparel Partner for the inaugural World Championship of pickleball in April 2026 in Singapore [1][2] - The partnership aims to leverage the rapid growth of pickleball, which has seen a 311% increase in participation in the U.S. over the past three years, reaching 19.8 million players in 2024 and projected to exceed 22.7 million by the end of 2025 [2][4] - EPIC is set to offer one of the largest amateur prize purses in history, starting at $50,000 and potentially reaching $100,000 based on participant growth, highlighting the event's significance in the amateur sports landscape [2][3] Company Overview - DRYWORLD is recognized as a leading performance apparel and athletic footwear brand, focusing on innovative and high-quality products designed for athletes [6] - The company will provide exclusive premium clothing and merchandise for EPIC players and staff, including co-branded apparel and fan merchandise, while managing e-commerce operations for global distribution [4][5] - The partnership is expected to enhance DRYWORLD's presence in the global sports market, particularly in Asia, Europe, and the Americas, as it aligns with the growing popularity of pickleball [5] Industry Context - Pickleball is identified as the fastest-growing sport globally, with tournament registrations increasing by 30% year-over-year, indicating a broadening appeal across various demographics [2] - The collaboration between DRYWORLD and EPIC is supported by the Singapore government, positioning Singapore as a hub for emerging sports and elevating pickleball's status within the global sports community [3][5] - The inaugural World Championship will not only foster community engagement but also drive tourism, showcasing the potential of pickleball to attract international attention and participation [2][3]