Zheng Quan Shi Bao·2025-11-10 18:20Core Insights - Starbucks is restructuring its equity in China, partnering with Boyu Capital to form a joint venture for its retail operations, reflecting a strategic response to increasing competition from local brands like Luckin Coffee and Kudi Coffee [3][4][5] - The high-end coffee market in China is experiencing a downturn, with Starbucks facing challenges such as slowing store growth and declining same-store sales, prompting a shift towards more affordable coffee options [3][4][5] - The coffee consumption trend in China is evolving from a social symbol to a daily necessity, with consumers increasingly prioritizing quality and price [8][9] Starbucks' Strategic Moves - Starbucks has agreed to sell up to 60% of its Chinese retail business to Boyu Capital for approximately $4 billion, valuing its operations in China at over $13 billion [3] - The new joint venture will manage around 8,000 existing stores and aims to expand to 20,000 locations in the future, indicating a commitment to deepening its market presence [3][4] - The company reported a 5% year-on-year revenue increase in China for fiscal year 2025, but same-store sales fell by 1%, highlighting the competitive pressures it faces [3] Market Dynamics - The high-end coffee segment is under pressure, as evidenced by Starbucks' first large-scale price reductions in its history, with an average price drop of about 5 yuan on several products [4][5] - Local brands are rapidly expanding, with Luckin Coffee leading the market with 27,000 stores, followed by Kudi Coffee and Luckin Coffee, which has surpassed 9,000 stores [6][7] - The market for ready-to-drink coffee is growing significantly, with a projected increase from 366 billion yuan in 2018 to 1,721 billion yuan in 2023, reflecting a compound annual growth rate of 36.3% [8] Competitive Landscape - Local affordable coffee brands are gaining traction by leveraging efficient supply chains to control costs and expand rapidly, challenging the traditional dominance of high-end brands in major cities [6][7] - The shift in consumer preferences towards value-for-money options is evident, as brands like Luckin Coffee and Kudi Coffee offer products priced between 8 to 15 yuan, appealing to urban professionals [7][8] - The ability to manage supply chains effectively will be crucial for brands to maintain competitiveness in the increasingly crowded coffee market [9]