从南粤小镇到全国餐桌： 中山脆肉鲩的产业崛起之路

Core Insights - The unique industry of "Crispy Meat Fish" in Xiaolan Town, Zhongshan, has seen significant growth, with an annual output value reaching 1.1 billion yuan and farmers earning approximately 20,000 yuan per mu this year [1][7] - The industry has experienced a boom, with a growth rate of 30% in recent years, driven by consumer demand and the establishment of a brand image [1][4] Industry Characteristics - "Crispy Meat Fish" originated from the Yangtze Reservoir in Zhongshan, where local farmers discovered that feeding grass carp with fava beans improved the fish's texture, leading to the creation of this unique product [2] - The farming area for "Crispy Meat Fish" in Zhongshan has reached 25,000 mu, with Xiaolan Town being the core area, accounting for about 15,000 mu [3] - The farming technique focuses on controlling the "crisping" effect, which is influenced by the amount and duration of fava bean feeding [3][5] Market Dynamics - The market for "Crispy Meat Fish" has distinct segmentation, with different regions preferring varying specifications and crispness levels, leading to a differentiated pricing system [3][4] - The price of "Crispy Meat Fish" at the pond head is currently around 15 yuan per jin, with higher prices for processed products [3][4] Technological Advancements - The application of modern technology, such as automated feeding systems, has improved efficiency and reduced labor costs in fish farming [5][6] - The industry has seen a shift towards ecological farming practices, including polyculture, which helps reduce costs and improve water quality [6] Brand Development - The "Crispy Meat Fish" industry has initiated a branding strategy to establish a standardized production system, addressing quality inconsistencies that previously hindered market expansion [8][9] - The brand differentiation has allowed "Crispy Meat Fish" to penetrate high-end markets, with products being supplied to upscale restaurants in cities like Shenzhen [9] - The branding efforts have expanded the market reach of "Crispy Meat Fish" beyond the Pearl River Delta, making it available in supermarkets and restaurants across various cities in China and even internationally [9]