从南粤小镇到全国餐桌：中山脆肉鲩的产业崛起之路

Core Insights - The unique industry of "Crispy Meat Fish" in Xiaolan Town, Zhongshan, has seen significant growth, with an annual output value reaching 1.1 billion yuan and a profit of 20,000 yuan per mu for farmers this year [1][7] - The industry has experienced a boom, with a growth rate of 30% in recent years, driven by consumer demand and the establishment of a brand image [1][4][8] Industry Characteristics - "Crispy Meat Fish" originated from the Yangtze Reservoir in Zhongshan, where local farmers discovered that feeding grass carp with fava beans improved the texture of the fish [2] - The farming area for "Crispy Meat Fish" in Zhongshan has reached 25,000 mu, with Xiaolan Town being the core area, accounting for approximately 15,000 mu [3] - The farming technique focuses on controlling the "crisping" effect, which is influenced by the amount and duration of fava bean feeding [3][4] Market Dynamics - The market for "Crispy Meat Fish" has distinct segmentation, with different regions preferring varying specifications and crispness levels, leading to a differentiated pricing system [3][4] - The price at the pond head is currently around 15 yuan per jin, with higher prices for processed products [3][4] Technological Advancements - The application of modern technologies, such as automated feeding systems, has improved efficiency and reduced labor costs in fish farming [5] - The cost of raising "Crispy Meat Fish" is significant, averaging around 70,000 to 80,000 yuan per mu, with fava bean prices impacting profitability [6] Brand Development - The industry has initiated a branding strategy to establish a standardized production system, addressing quality inconsistencies and meeting the demands of chain restaurants and supermarkets [8][10] - The brand differentiation has allowed "Crispy Meat Fish" to expand beyond regional markets, reaching national and international consumers [8][10]