Core Viewpoint - Life360 has announced a definitive agreement to acquire Nativo for approximately $120 million, combining cash and stock, to enhance its advertising strategy and capabilities [1][2][3] Company Overview - Life360 is a leading family connection and safety company with approximately 91.6 million monthly active users across more than 180 countries as of September 30, 2025 [8] - Nativo is an advertising technology company that focuses on creating and distributing engaging ad experiences, helping brands connect with audiences effectively [9] Acquisition Details - The acquisition is valued at around $120 million and is expected to close in January 2026, subject to customary closing conditions [1][7] - Stifel is serving as Life360's financial advisor, while Perella Weinberg Partners is advising Nativo [7] Strategic Implications - The acquisition will unite Life360's first-party family and location insights with Nativo's advertising technology, allowing brands to reach families more effectively [2][5] - Life360 aims to build a full-funnel, family-safe advertising platform that enhances the member experience while providing relevant advertising [4][6] Technology Integration - Nativo's ad-tech stack and publisher integrations will expand Life360's reach beyond its app, enabling connections with modern families across various platforms [5] - The combination of Life360's real-world intelligence and Nativo's creative expertise is expected to drive measurable impact in a privacy-forward ecosystem [5]
Life360 to Acquire Nativo, Accelerating Growth and Expanding Its Advertising Platform