西湖景区6家企业商标 入选首批省重点保护名录

Core Viewpoint - The recent inclusion of six enterprises from the West Lake Scenic Area in Zhejiang Province's first batch of key trademark protection lists highlights the recognition of their brand value and market position, as well as the effectiveness of local authorities in promoting trademark brand strategies and enhancing intellectual property protection [1][2] Group 1 - Six enterprises in the West Lake Scenic Area have successfully registered trademarks that are now included in Zhejiang Province's first batch of key trademark protection lists, indicating their high recognition and market influence [1] - The inclusion in the provincial protection list will provide these trademarks with stricter and more efficient legal protection across the province, helping to combat infringement and safeguard the legitimate rights of enterprises [1] - The West Lake Scenic Area, as a UNESCO World Heritage site, has nurtured a number of businesses with local characteristics and market vitality, leveraging the "West Lake" brand effect to build reputable and influential trademarks [1] Group 2 - The local market supervision bureau has actively promoted trademark laws and brand-building guidance, encouraging enterprises to apply for provincial and municipal key trademark lists and intellectual property awards [2] - Focused on key industries such as West Lake Longjing tea, catering, and cultural tourism services, the bureau has established a key brand enterprise cultivation database and conducted targeted support through one-on-one visits [2] - A collaborative protection mechanism has been innovatively constructed, involving cooperation with law enforcement and judicial departments to maintain a fair market environment and uphold the reputation of the "West Lake brand" [2]