With Paramount+ Set To Raise Prices, CEO David Ellison Says UFC Bouts Add “Really Significant Value” For Subscribers

Core Insights - Paramount's CEO David Ellison emphasized that the addition of UFC bouts to Paramount+ at no extra charge justifies upcoming price hikes for the service in early 2026 [1][3] Group 1: Value Proposition - The company believes it is offering significant value to Paramount+ subscribers, as for the price of approximately one pay-per-view event, subscribers can access all UFC content [2] - The UFC rights deal, costing $7.7 billion for seven years, positions Paramount+ as the home for combat sports, enhancing its competitive edge [2][4] Group 2: Pricing Strategy - Price hikes for Paramount+ are planned for Canada and Australia, with the U.S. set to follow in early 2026, although specific details on timing and amounts were not disclosed [3] - Higher prices are intended to support continued investment in the service, improving user experience and programming quality [4] Group 3: Market Positioning - Ellison described UFC as a "unicorn sports property" due to its exclusive presence on Paramount+, unlike other major leagues that are spread across multiple platforms [4] - The company is also making significant talent commitments to popular creators, indicating a broader strategy to enhance content offerings [5]