Core Insights - The article highlights the vibrant atmosphere of e-commerce in Zhengzhou as the "Double Eleven" shopping festival approaches, with over 1,100 live streaming rooms of Henan Haiyi Cloud Business Group fully operational [1] - The company has successfully transformed from a traditional home appliance distributor to a leading player in the live-streaming e-commerce sector, showcasing the high-quality development of e-commerce in Henan [5] Group 1: Company Operations - Haiyi Cloud Business employs over 2,000 full-time live streamers, including veterans and returning mothers, utilizing a talent introduction model that does not prioritize educational background [2] - The company has established a comprehensive training system and precise traffic support, enabling new live streamers to become proficient in sales [2] - The company aims for a sales target of 1.5 billion yuan during this year's "Double Eleven," up from 1 billion yuan last year [3] Group 2: Technological Integration - Haiyi Cloud Business leverages data analytics to adjust marketing strategies in real-time based on viewer feedback during live streams [4] - The company has integrated digital avatars and AI customer service to ensure continuous operation and enhance customer experience [4] - The company operates two major warehousing centers, ensuring that products are delivered within 48 hours nationwide and 24 hours within the province [4] Group 3: Market Strategy - The shift from traditional broad promotional strategies to precise targeting in live streaming reflects the evolving landscape of e-commerce [5] - Haiyi Cloud Business has built a video production team of 800, capable of producing approximately 8,000 short promotional videos daily to support live streaming efforts [4] - The company's comprehensive service model aims to convert traffic into retained customers, enhancing overall consumer experience [4]
看见·活力河南 关注“双十一”丨直播间里的“双十一”节拍
He Nan Ri Bao·2025-11-10 23:12