【省粮食和物资储备局】“陕西好粮油”金招牌引领产业高质量发展

Core Viewpoint - The "Shaanxi Good Grain and Oil" brand is becoming a significant driver for the high-quality development of the grain industry in Shaanxi Province, transitioning it from a "grain province" to a "strong grain province" [1][5]. Brand System Construction - The Shaanxi Provincial Grain and Material Reserve Bureau has proposed an innovative "1+N" development strategy, establishing "Shaanxi Good Grain and Oil" as the main brand with sub-brands like "Yan'an Millet" and "Hanzhong Rice" to create a complementary brand matrix [2][3]. Promotion of Agricultural Development - The brand's value is reflected in increased efficiency in the industry and higher incomes for farmers, with the "Shaanxi Good Grain and Oil" brand significantly enhancing the market value of local products, such as Yan'an millet, which has seen a 70% increase in market value due to improved processing [4][5]. Market Expansion and Sales - The Shaanxi Provincial Grain and Material Reserve Bureau has organized targeted marketing activities to promote the "Shaanxi Good Grain and Oil" brand across various regions, resulting in significant sales figures, including 10,236.33 tons of products sold at a value of 75.3 million yuan during promotional events [9][10]. Future Development Outlook - The bureau plans to continue enhancing the "Shaanxi Good Grain and Oil" brand strategy, focusing on quality and market integration, while promoting the brand's story and ensuring the sustainability of grain security in China [10].