Core Insights - The rise of live streaming hosts in traditional wholesale markets is transforming the retail landscape ahead of the "Double 11" shopping festival [1] Group 1: Gold and Jewelry Market - In the Shui Bei gold market, live streamers are showcasing various gold products, with a focus on gold foil crafts and creative products that contain minimal gold, making them suitable for impulse purchases [2] - The increasing international gold prices have made gold-related products a highlight for this year's "Double 11" online shopping event [2] Group 2: Electronics Market - The Huaqiangbei electronics market is experiencing a surge in live streaming, particularly for entertainment electronics like karaoke equipment and gaming peripherals, allowing consumers nationwide to access affordable products [3] - Foreign buyers, including those from India, are attracted to Huaqiangbei due to its significant price advantages [3] Group 3: Fashion and Apparel Market - The Nanyou clothing market has developed a comprehensive live streaming ecosystem, where clothing is designed, produced, and sold within the same building, significantly reducing the distance from factory to consumer [4] - The transformation of old factories into live streaming hubs is being replicated in various locations, enhancing the efficiency of the retail process [5] Group 4: Industry Growth Factors - The robust development of the live streaming e-commerce industry in Shenzhen is attributed to its strong manufacturing base, complete supply chain, and an innovative entrepreneurial environment [5] - Events like "Double 11" are driving the growth of live streaming sales, injecting new vitality into traditional commerce [5]
“双11”记者探访深圳带货新业态——档口直播 别看店面不大 生意覆盖全国
Shen Zhen Shang Bao·2025-11-11 00:42