Zheng Quan Shi Bao·2025-11-11 00:55Core Insights - Meituan has launched a nationwide incentive program with a total prize pool of 100 million yuan to encourage delivery riders to adhere to traffic rules, specifically focusing on not running red lights [1][2] - The initiative has already been implemented in 17 cities, rewarding riders who maintain a "0 red light violation" record with significant cash prizes, such as 8,888 yuan [1] - The program aims to demonstrate that safe riding practices can coexist with high earnings, as evidenced by riders who have successfully increased their income while following traffic regulations [1] Group 1 - The program rewards riders for safe behavior, with a focus on not running red lights and following traffic rules [1][2] - Riders who achieve high safety scores can earn additional bonuses, with one rider in Shenzhen reporting an extra 1,200 yuan for maintaining a high safety score [2] - The initiative is part of a broader strategy to shift from punitive measures to positive reinforcement in rider management, enhancing overall safety and operational efficiency [2] Group 2 - Meituan plans to implement more humanized incentive mechanisms by upgrading safety measures, eliminating penalties for delays, and improving complaint channels for riders starting from the end of 2024 [2] - The company has previously distributed safety-related bonuses, such as the 510 yuan "Safety is Wealth" award to top-ranked riders, expanding safety incentives into daily operations [2] - Collaboration with regulatory bodies, including the market supervision bureau and public security departments, aims to enhance risk prevention capabilities among riders [2]