青春视角激活西藏文旅新魅力

Core Perspective - The event "A Glimpse of Tibet, A Lifetime of Remembrance" successfully bridges the gap between youth and Tibetan culture through cultural tourism integration and youth engagement, showcasing a model for regional cultural tourism dissemination [1][2] Group 1: Event Overview - The event was co-hosted by the Tibet Autonomous Region's Culture and Tourism Department and the Education Department, culminating in a series of activities aimed at deepening youth dialogue with Tibet [1] - A youth exploration team consisting of 20 representatives from 14 universities, including Peking University and Fudan University, engaged in a five-day immersive experience in Lhasa and Shannan [1] Group 2: Environmental Initiatives - The exploration team leader initiated the "Leave No Trace in Tibet" campaign, promoting environmental guidelines such as not leaving trash, preserving vegetation, and avoiding vandalism [1] - The campaign emphasizes four dimensions: respecting nature, following rules, taking action, and spreading awareness, aiming to instill ecological protection values [1] Group 3: Cultural Promotion - The "A Glimpse of Tibet, A Lifetime of Remembrance" photography and video collection received over a hundred submissions from university students, highlighting Tibet's ecological, intangible cultural heritage, customs, and cuisine [2] - The "Tibetan Culture Goes to Campus" initiative reached 16 universities, featuring cultural promotions, performances, and interactive experiences to engage students who have not visited Tibet [2] Group 4: Media Outreach - The event achieved extensive media coverage, with over 250 million people reached through various platforms, including CCTV and social media, and over 86 million exposures through targeted advertising [2] - This initiative not only served as a cultural experience but also fostered a deep dialogue between youth and the Tibetan plateau, contributing to high-quality development in Tibetan cultural tourism [2]