延安精神润初心 革命圣地换新颜

Core Viewpoint - The article highlights the integration of red culture and financial innovation in Yan'an, showcasing how historical financial practices are revitalizing local industries and tourism, ultimately contributing to high-quality development in the region [1][2][8]. Financial Support and Development - The People's Bank of China Yan'an Branch has leveraged red financial history to enhance local financial services, creating a "red financial study route" that connects over 20 red tourism sites, thus supporting the development of diverse financial service scenarios [2][3]. - As of June 2025, the loan balance for the cultural and tourism industry cluster in Yan'an reached 38.2 billion, marking a year-on-year increase of 7.2%, indicating a significant boost in the red tourism sector [3]. Agricultural Development - The apple industry in Yan'an has transformed from a scattered "lifesaving tree" to a large-scale "money tree," supported by financial initiatives. The loan balance for the apple industry surpassed 10 billion, with a year-on-year growth of 22.49% [4]. - The People's Bank of China Yan'an Branch has implemented policies to support the apple industry's high-quality development, resulting in a total of 42 billion in loans issued for apples in the current year [4]. Technological Integration - The bank has utilized financial information technology, including big data and blockchain, to enhance service levels, collecting over 596.25 million rural resident records and 51,600 new agricultural operator records, improving credit assessment and agricultural productivity [5][6]. Diverse Industrial Growth - Financial support is driving a comprehensive industrial transformation in Yan'an, with significant growth in technology enterprises, inclusive small and micro businesses, and consumer loans, which increased by 22.7%, 19.1%, and 9.45% respectively [7]. - The introduction of "trademark pledge loans" has enabled local products like "Yan'an rice" and "Yanchuan red dates" to gain market traction, with successful examples of businesses expanding production lines and achieving substantial sales [7].